Full Circle Media - A full-service cannabis agency.

Building a Cannabis Community Through Fingerboarding

Social Media Strategy, Content Creation, Branding, In-Store Assets, Event Planning

Results Over 1 year

75+ Dispensaries40k+ Followers10M+ Views

Reaching the cannabis community through social comes with its challenges.

Each platform has their own set of strict guidelines that condemn the plant.
Beyond that, the content needs to be authentic enough to stop users from scrolling—they can smell corporate BS from miles away.

We tapped into the world of fingerboarding to create a social media strategy that highlights cannabis without triggering the fun police.
Instagram Reels, TikToks and YouTube Shorts featuring the two quickly gained the attention of stoners and fingerboarders alike.

Fatty's Fest

There aren't many spaces for fingerboarders to meet up, light up, and shred on some world-class fingerboard parks.
We saw this as an opportunity to host an event that gives back to the community that welcomed us with open arms. Fatty's Fests 1 & 2 brought together hundreds of fingerboarders from across the Midwest to commemorate two things we all love—a good joint and a proper sesh. The two nights left everyone asking, "When's the next Fatty's Fest?"