Cannabis markets operate in their own unique way.

When a brand is active in multiple states, its branches can feel like they share only a logo. Shango Cannabis is a prime example.
As one of the first brands in the industry, Shango started small in Oregon and quickly expanded into California, Nevada, Arizona and Michigan.

Though each state ran a successful business, the rapid growth put the brand’s overall voice in the back seat.
They felt like five separate entities in the eyes of consumers.

We developed a social media strategy that connects each Shango by highlighting the values they share in common.
The “state” accounts produce content focused on their daily operations—giving viewers a behind-the-scenes look at how it’s grown, processed and sold.
These state accounts channel to a “National” account, creating a network of cannabis content that positions Shango as an industry leader.